News of Alex Oveckin getting a cereal named after him broke in July. After a couple of images shared Monday, Giant Food has officially announced full details of the limited “Ovi-O’s” cereal.
The honey-nut cereal will hit Giant Food stores around the surrounding Washington, DC area on Sept. 17. The retail price will be $2.69 for a 12.25 oz box.
“I love cereal and it’s a huge honor to work with Giant to make Ovi O’s and help the Children’s Cancer Foundation support kids and families in the D.C. community,” Ovechkin said in the release.
The cereal box will also feature an augmented reality game. Purchasing customers will get to scan the box in Snapchat to access an interactive hockey game. The feature will be named “Ovi O’s Slapshot.”
“Giant Food has been a sponsor of the Washington Capitals for over three years, and like all fans, we have enjoyed the spirit and energy Alex brings to the game and our local community,” said Ira Kress, Interim President of Giant Food. “Teaming together for such a fun and healthy product is a win-win for us all. We are proud to offer a delicious breakfast cereal that will also help fund the important work of the Children’s Cancer Foundation.”
