The Washington Commanders started its rebranding in February. Now they’re continuing the process to its entertainment team. According to trademark attorney Josh Gerben, the Commanders filed the application for the name “COMMAND FORCE” on July 20.
The trademark was filed under the purposes of “entertainment services in the form of precision dance and cheerleading squad performances at professional football games and exhibitions and at other personal appearances; providing sports and entertainment information via a global computer network.
The Commanders franchise dropped the cheerleading squad to rebrand as a dance team prior to last season following sexual harassment and misconduct allegations. Additionally, the team settled with a group of former cheerleaders over lewd videos employees recorded without the cheerleaders knowledge during a pair of photo shoots in 2008 and 2010.
Last season the revamped dance team was known as the “2021 Entertainment Team.”
Former famed NBA entertainer Petra Pope was named senior advisor to head the entertainment team. Former Washington cheerleader Jade Kelly was later named head coach of the team.
